Again in Might, Disney CEO Bob Iger introduced that the company’s streaming service would be getting a price hike later within the yr. Now, we all know when: throughout Disney’s quarterly earnings name, Iger introduced that the ad-free Disney+ premium tier could be raised to $13.99 on October 12. It is the streaming service’s second $3 value improve within the final yr — the present $10.99 subscription value was set in December. Hulu’s ad-free plan can also be getting the $3 bump, elevating it to $17.99/month for a standalone subscription.
It is a large value improve, however Disney is providing some aid for patrons who’re prepared to bundle the companies. A brand new Duo Premium subscription that bundles each ad-free tiers of Disney+ and Hulu will probably be obtainable for $19.99. Disney additionally introduced that beginning in November, the $8 ad-supported tier it launched within the US final yr will probably be made obtainable in Europe and Canada.
Iger additionally warned that Disney could be pushing back against account sharing quickly, stating that the corporate is “actively exploring methods to handle account sharing and the most effective choices for paying subscribers to share their accounts with family and friends.” The corporate expects to begin implementing these new insurance policies someday in 2024.