James Gunn’s DC Tweets Preserve Turning Comics Into Bestsellers

Picture: Phil Jiminez and Romulo Farjardo Jr./DC Comics

“How do you promote a superhero comedian today?” is a query a lot of publishers and comics retailers are grappling with, however apparently a minimum of in some very particular instances, the reply is “have James Gunn tweet about it.”

In his tenure as the brand new co-head of Warner Bros.’ DC film efforts, Gunn has already drawn quite a lot of clear traces between the inspiration he desires to take from the comics material and his plans for an entire swath of flicks. He’s additionally made it obvious that if he tweets to his devoted social media viewers about these comics, they are going to go and sell them out sharpish. But it surely’s not simply followers desperate to see what’s inspiring Gunn and co-lead Peter Safran’s plans for the DC cinematic universe, apparently—individuals generally are simply hanging on to Gunn’s each comics rec.

As was the case earlier this week when Gunn tweeted about how a lot he was having fun with Surprise Lady: Historia, the 2021 DC comics collection by author Kelly Sue DeConnick and artists Phil Jimenez, Nicola Scott, and Gene Ha, in addition to colorists Hello-Fi, Arif Prianto, and Romulo Fajardo Jr. Whereas it’s being pointed to as an inspiration for Gunn’s plans for a Surprise Lady prequel TV collection at Max, Paradise Misplaced, his suggestion this week got here seemingly out of nowhere—and instantly despatched hardcover collections of the e book out of inventory on Amazon.

It’s truthfully sort of wild—the identical factor occurred shortly after Gunn and Safran revealed their revamped film and TV slate, inflicting a number of collections to stand up Amazon’s bestsellers lists. However after a long time of comics publishers struggling to capitalize on the symbiosis between the supply materials and the billion-dollar Hollywood period they’ve helped create, it seems the reply all alongside was merely to get the individuals concerned really studying and speaking about these comics.

Who’d have thought? Perhaps DC ought to simply get Gunn to begin tweeting his weekly pull listing and see the influence.


Need extra io9 information? Try when to count on the most recent Marvel, Star Wars, and Star Trek releases, what’s subsequent for the DC Universe on film and TV, and every little thing you should learn about the way forward for Doctor Who.

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